Marking a century of Cheltenham.

This year, luxury brand Boodles is proud to celebrate 100 years of the Cheltenham Gold Cup and extend its sponsorship of this quintessentially British festival. It’s a special milestone for the brand — and the chance to showcase its enduring passion for British racing culture.

To commemorate this, Boodles has unveiled a new limited-edition collection: the “Gold Cup 100.” These exquisite equine-themed pieces, featuring a remarkable leaping horse motif crafted in diamonds and platinum, will be on display throughout the Cheltenham Festival. Alongside these, Boodles designers have created a unique bespoke piece featuring (in true Boodles fashion) a spectacular pink diamond. It’s something to behold: one for aficionados of horses and gemstones.

Michael Wainwright, Managing Director of Boodles, explained how “Boodles is thrilled to announce that we have signed a further three years with The Jockey Club to sponsor the Boodles Cheltenham Gold Cup. Involvement at Cheltenham has been a remarkable experience for the company. It has enabled us to promote Boodles to a huge new audience as well as providing a fabulous environment to entertain our existing customers. Being passionate about National Hunt racing myself also makes it a huge joy to be involved in such a stunning sporting event as the Cheltenham Festival.”