Stomping Ground
Hanging out in the City with Boodles and Baudoin & Lange.
Every inch of London is iconic — each square mile of the City tells a tale of talent and sophistication. For work, for leisure, it is the place to be; to dress the part, pair London’s charm with pieces that rise to the occasion. Baudoin & Lange presents the “City Collection”: classic footwear designed for the urban landscape. And Boodles unveils its latest campaign, “A British Day,” a celebration of the best of England, moving from countryside charm to a chic central bar in the City’s stomping ground — like one of our many haunts here at The Royal Exchange.
Baudoin & Lange’s Berkeley is a classic penny loafer reimagined for the City. Made in Italy from luxury suede and calf, it features a sleek, understated design with the signature penny strap detail. Inspired by the timeless elegance of ginkgo patterns, this is a loafer that embodies balance and longevity — and that transitions effortlessly from business to leisure. A true classic.
The Hertford is a modern tassel loafer, crafted in Italy from the finest leather. With its sleek lines, structured silhouette and refined tassel finish, it brings a contemporary edge to a timeless favourite. Perfect for London living, it balances artisanal luxury with everyday versatility. The “City Collection” presents shoes made for our capital, with all its flair: slip them on for the boardroom or the all-night bar.
In “A British Day,” Boodles has crafted a narrative that stories the brand’s aspirational DNA. In an elegant, minimal aesthetic, these images imagine a “day in the life” of one of Boodles’ clientele, which ends here, in the City, the beating heart of London. “This new campaign marks a bold step forward…a moment where our jewellery can truly speak for itself,” the brand says.
A new direction, yes, but also a reaffirmation of what makes Boodles such a celebrated name. “At the heart of the campaign are some of the most exceptional pieces we’ve ever created, including an extraordinary 2.08-carat pink diamond and a suite featuring some of the finest emeralds Boodles has ever owned,” it explains. A perfect pairing: Boodles sparkle to match London’s shine.
