Game On
The World Cup and Wimbledon kick off a summer of sport.
With England through to the last sixteen and Centre Court alive with all the tradition of great British tennis, it’s hard not to get swept up in the excitement of a sporting July. Our luxury brands are courting success with pitches that match the moment: from Wimbledon-inspired style to FIFA-themed treats and Engel’s new “summer of sport,” luxury is well and truly coming home this season.
Serving luxury: Aspinal of London and Wimbledon are a match made in heaven. “The British summer’s most anticipated sporting event calls for elevated style that feels as polished as the occasion itself,” the brand says. Its new Courtside Edit is designed to feel like you’ve secured front-row tickets. Crisp all-whites are paired with smooth tans, pastel blues and florals, alongside picnic accessories and even racket cufflinks.
Who needs FIFA tickets when you have Engel? “Watch the biggest sporting events from our new-look Engel Lounge,” the bar invites you. “From Wimbledon to the World Cup, all will be shown live on our 100-inch screen.” All of Engel’s trademark style and luxury — think velvet armchairs and warm ambience — combine with its much-loved irreverence: hot dog trolleys, 20s cocktails and (for a hydration break like no other) ice-cold Noam beers.
The Fortnum’s boutique is kicking off World Cup fixtures — with the brand’s prestigious Red Coats sampling food and drink from the countries on the pitch. June featured pairings including English sparkling wine with Ghanaian dark chocolate for England vs Ghana and salmon with white wine for Norway vs France. The next stage will continue with similar match-inspired team-ups for the last sixteen: drop in to be wowed.
With Brazil famous for both football and acai, Acai Berry is bringing a taste of sunshine to this summer’s World Cup. The Sun-Kissed Bowl has vibrant and tropical flavours, while those wanting the full Brazilian experience can build their own bowl with authentic toppings like condensed milk and paçoquinha. Look out on @acaiberry for World Cup-related treats, offers and free lollies at all the brand’s boutique (while stocks last).
