Sporting style

Discover the new Bamford London Mayfair Sport watches

27 June, 2019

Bamford Watch Department, founded by watch designer George Bamford, is renowned for its creative customisation of prestige timepieces. Its Mayfair watch – which originally began life as a replacement for customers while they waited for their watch to be serviced – marked the birth of the Bamford London brand when it became so beloved by its clients that it warranted production in its own right.

The success of the Mayfair watch was soon followed by the launch of the Mayfair Date edition and, more recently, the new Mayfair Sport edition of this popular design.

Available in a range of brightly coloured finishes, the Mayfair Sport watch is an eye-catching addition to sporting attire and is as practical as it is stylish. With water-resistance to 10ATM, LumiNova indices (making the timepiece easily visible at any time of the day or night) and a rubber strap with a unique wickerway function, it is the ideal timepiece for outdoor sports and activities.


Built around a steel core, the high-impact polymer case and bezel have been developed with a brand new dial and dial configuration, while the seven vibrant colour variations allow wearers to add a pop of colour to express their personal style and taste.

From aqua to orange, discover a shade that’s perfect for you by visiting the Bamford Grooming Department boutique at The Royal Exchange.

Bamford London Mayfair Sport watch, £350, available from Bamford Grooming Department at The Royal Exchange