Pass by a Ladurée boutique and you can’t help but be drawn in by the gorgeous, towering displays of its signature macarons. Step inside and you’ll discover a whole world of patisserie perfection, from delicious and creative pastries to all manner of gourmet treats.
The Royal Exchange is delighted to welcome the baker and confectioner as its latest addition. Ladurée has a long and storied history that stretches back to 1862, when an enterprising Louis Ernest Ladurée created a bakery at 16 rue Royale in Paris. In the centuries since, the confectioner has brought the refined atmosphere of its Parisian tearooms to locations across the globe.
At the heart of its success are its world-renowned macarons. Their story begins in the middle of the 19th century with Pierre Desfontaines, who had the idea of the double-decker macaron, sandwiching these delicate, almond-based shells together with a creamy, ganache filling. To this day Ladurée continues to innovate, with the confection available in a dazzling array of flavours to suit any taste. These range from tried-and-tested classics including chocolate, pistachio and vanilla to intriguing combinations, such as almond and lucuma and green tea with moringa.
And that’s just the beginning of what you can discover at Ladurée. Visit The Royal Exchange boutique to choose from an array of treats to take away, from patisserie and macarons to their cream tea experience, with many items also available for same-day delivery within London. And when it comes to selecting the perfect gift, the new boutique has a showroom on the first floor dedicated to its array of special products and services. Ladurée experts can guide you through creating your own hamper or box, which can be packed with your choice of macarons, chocolates, confectionery and teas – as well as gifts including candles and more – while personalisation options range from handwritten calligraphy to tailoring the macarons to the design of the box. It’s the perfect option for any occasion.
Meanwhile, special concierge services are available for corporate orders, including exclusive offers, invites to events and previews, experiential masterclasses and one-to-one consultations. Ladurée brand ambassadors are also available to host storytelling and macaron tastings, or champagne and macaron food pairing experiences, at private and corporate events.
What’s more, those in the area will soon be able to take advantage of Ladurée’s Click & Collect service and local delivery platforms, including City Pantry, Uber Eats and Deliveroo, to cater their next meeting or occasion with ease.
Just in case you needed an extra incentive to visit Ladurée’s enticing new boutique, make the most of a special opening offer of 10 per cent off all in-store purchases until the end of September. Simply mention the code TRE10 when ordering.*
Ladurée at The Royal Exchange is situated on Cornhill and is open 10am-6pm Monday to Friday
*Offer excludes online delivery platforms. Cannot be used in conjunction with any other promotional offer